Market dynamics
Market sizing, key players, trends, patterns and growth trajectory.
Market research & competitive analysis · Dubai, UAE
Understand demand, customers, competitors and growth opportunities through research designed around the exact decision your business needs to make.
Tell us about the decision. We'll come back within 24 hours with a recommended approach.
Prefer to talk first? Message us on WhatsApp
A selection of the 260+ organisations and investors we have worked with.
Qualitative and quantitative research focused on formative research and consumer behaviour.
Market sizing, key players, trends, patterns and growth trajectory.
Grounded competitive analysis, Porter's Five Forces, PESTEL and grid analysis.
How your product or service is currently offered, consumed and compared.
Consumer frustrations and unmet needs that open room for a new player.
Field data from POS visits, focus groups, in-depth interviews, customer panels and expert panels.
Expected price points, bundle design and pricing strategy.
How customers perceive, decide and behave. The "why" and the "how" behind the numbers.
Mystery shopping that measures service delivery against clear benchmarks.
Our consultants come from research-methods and analytics backgrounds. Every project gets a methodology built for its market, its question and what is practical to collect.
Data collection methods
Senior analysts with MSc and PhD backgrounds and hundreds of GCC projects between them.
Founder, Marketing & Strategy Consulting
12+ years in digital marketing, market research and tech startups, working with high-profile agencies and clients across the GCC and MENA.
200+ research and consulting projects in KSA, UAE, Qatar, Kuwait, Bahrain, Oman, Lebanon, Egypt, Canada, Germany, the Netherlands and Sweden.
MSc in Marketing, BSc in Human Resources
Marketing analysis and strategy, business planning, digital marketing advisory
Senior Research Specialist, Feasibility Studies
5+ years in business planning, feasibility studies and consulting for SMEs and large organisations in MENA and the GCC.
50+ feasibility studies across retail, e-commerce, fintech, agriculture, SaaS and tech startups, including research with samples of 6,000+ people.
MSc in Marketing, BSc in Management
Feasibility studies, business planning, market research
Research Manager, Marketing Analytics
5+ years in market research, analysis and digital marketing, with an in-depth understanding of marketing operations, strategy and analytics.
100+ projects delivered across the GCC.
MSc in Marketing, BSc in Marketing Management
Market intelligence, consumer journey analysis, competitive analysis
Senior Consultant, Management & HR Strategies
7+ years in HR management and consulting for large companies, startups and international organisations in the GCC.
2,500+ hours of HR, soft-skills and custom training for leading regional companies. Named "Change Maker" by a well-known MENA startup.
PhD and MSc in HR Management, SPHRi certified
HR management, capacity development, management planning
We understand your objectives, market and the questions you need answered.
We design the approach, tools and sample plan.
We gather data from the right, trusted sources.
We turn data into clear insights and meaningful findings.
We deliver actionable guidance that supports your decision.
It depends on the business, the consumer insight needed and the market. We use one or more of telephone interviews (CATI), focus groups at our Dubai office or online, digital observational analysis, field visits, mass surveys, in-depth interviews and expert panels.
We build a methodology for each project, market and insight. We have delivered nationwide scans with over 8,000 respondents and projects that only needed two focus groups. We size the sample to give accurate results, never to inflate the cost.
Regular research shows you market shifts, trends and the new advantages your direct competitors are building. We also offer periodic intelligence reports to keep a close eye on the market.
Yes. For untested markets we use our pain-points analysis, which validates the business model based on its value proposition.
It depends on the methodology and sample the decision needs. After the discovery call we send a proposal with the recommended approach and a clear price.
Tell us what you need to decide, and we'll come back within 24 hours with a recommended approach.
Request a proposal